Digital marketing includes all facets of marketing that employ an electronic device or the internet. Digital Marketing enables businesses to take advantage of digital channels such as search engines, social media, and others such as e-mail to associate with present and future customers.
How do you as, a business, define digital marketing?
Digital marketing is defined as utilizing multiple digital manoeuvres and channels to link up with customers at a place where they spend much of their time today – that is online. From your company’s website to your business’ online branding assets, such as digital advertising, e-mail marketing, online brochures, and so on, there is a gamut of manoeuvres that are a part of "digital marketing."
As one of the best digital marketers in Shillong, Marak Technologies has a firm grasp of how each digital marketing campaign upholds its comprehensive goals. Depending on your goals, we can formulate a marketing strategy that can support a larger campaign through the free and paid channels at our disposal.
Our content marketer, for example, can create a series of blog posts that help to generate leads from a new e-book the business recently created. Our social media marketer might then help promote these blog posts through paid and organic posts on your business’ social media accounts. Perhaps our e-mail marketer can create an e-mail campaign to send those who download the e-book more information on your business. Some of the most common types of Digital Marketing tools that we employ are listed below:
Search Engine Optimization (SEO)
Social Media Marketing
Paid Search or Pay Per Click (PPC)
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the method used to optimize your company’s website so that you attain a higher "rank" in the results produced by various search engines like Google, Yahoo Bing, and Firefox, and such others. This, in fact, enhances the quantity of organic traffic that is directed towards your website. The tools that take advantage of SEO include infographics, blogs, and websites.
There are numerous methods to address SEO in order to propagate organic traffic to your website. These include:
On Page SEO: On Page SEO lays its emphasis on all the content that is a part of a page of your website. By investigating relevant keywords for search volume that are related to your business, you can answer questions for your present and prospective clients and, thus, rank higher on the search engine results pages.
Off Page SEO: Off Page SEO emphasises on all the activity that takes place "off the page" of your website. As a premium digital marketing company, we help you achieve that through inbound links, also known as backlinks. We link your website to a number of publishers of repute authority. We publish your guest posts on these websites, which are, in turn, linked back to your website, thus generating external attention.
Technical SEO: Technical SEO emphasises on the backend of your website, and how your website pages are coded. Image compression, CSS file optimization, and structured data are some of the examples of technical SEO that we use to increase your website's loading speed – an important ranking factor in various search engines such as Google and Yahoo Bing.
Content Marketing is all about creation and promotion of content assets which helps you in generating brand awareness, traffic growth, lead generation, and acquire new customers. The tools that we employ to enhance your content marketing strategy are:
Blog posts: Writing and publishing articles on your business’ blog page enable you to exhibit your industry expertise, thereby generating organic search traffic towards your website. This, in turn, provides you with ample opportunities to convert new visitors to your website into prospective clients.
e-Books and whitepapers: e-Books, whitepapers, and other similar long-form content help further educate website visitors. These tools are excellent to gather a website visitor’s contact information in exchange for the content. This enables you to convert prospective clients into customers through leads that are generated.
Infographics: At times, businesses want to show, not tell. Infographics are a form of visual content that helps website visitors visualize an idea you want to help them understand.
Social Media Marketing
As the name suggests, Social Media Marketing facilitates your business, brand and/or your content on various social media channels for various purposes – such as increasing brand awareness, drive traffic, and generate new leads for your business. The various Social Media channels we employ at Marak Technologies include:
Paid Search or Pay-Per-Click (PPC)
Paid Search or PPC ordinarily refers to the “sponsored result” which is usually shown on the top of a Search Engine Results Page. PPC is a method of diverting traffic towards your website by paying a publisher (typically a search engine, website owner, or a network of websites) every time someone clicks on your ad. One of the most common PPC is Google Ads, where we bid for relevant keywords in order to attain top slots on Google's search engine results pages. Other channels where we employ PPC are:
Facebook Ads: We help businesses to customize a video, image post, or slideshow, to publish in Facebook specifically targeting the newsfeeds of people who match a business' audience.
Twitter Ads: Our Digital Marketing Experts help your business place a series of posts or profile badges to the news feeds of target specific audience, all specific to achieving a particular goal for your business. This goal you want to achieve can be tailored – be it generating website traffic, increasing followers, customer engagement, or even app downloads.
LinkedIn Sponsored Messages: LinkedIn is yet another of our forte. We help you identify and link directly to specific LinkedIn users based on their industry and background.
When we talk about marketing automation, it refers to software that can help you in automating your basic marketing operations. This enables the marketing departments to minimize the load of carrying out repetitive manual tasks like:
Automation for creating email newsletters allows users to automatically send e-mails to subscribers. The technology tools for email newsletters can also assist users whenever they need to increase or decrease their contact list as per requirement. This ensures that the newsletters scheduled by you are sent only to the group of people, whom you would want to see the email in their inboxes.
Social media post scheduling:
If you want to grow your organization's presence on social media, then you need to post frequently. However, doing this manually can be a tedious process, sometimes due to the unavailability of time and other times due to other factors. By using social media scheduling tools, you can make the task easy and also push your content, in a timely manner, to your social media channels. With such tools in hand, you can spend the time you put into manual posting, to do other more important work in your schedule.
As a business owner, you must be aware of how hard a task and long a process it can be to generate leads and then convert them to loyal customers. But, it does not have to be that way any more. Now, with the advance in technology, it has become possible to automate this task and complete it by sending leads, specific e-mails, and content as per requirements.
Campaign tracking and reporting:
There are numerous components involved in the making of marketing campaigns like the people involved, content, e-mails, webpages, and phone calls to name a few. With the assistance of marketing automation, you can sort everything you work on in a campaign. It can also help serve your purpose in completing tasks like tracking the performance of a campaign all in accordance with the progress made via these components over time.
Companies use e-mail marketing as a way of communicating with their audiences, to promote content, discounts and events, and also to redirect people toward the business's website. The types of e-mails you might send in an e-mail marketing campaign include:
Blog subscription newsletters.
Follow-up e-mails to website visitors who downloaded something.
Customer welcome e-mails.
Holiday promotions to loyalty program members.
Tips or similar series of e-mails for customer nurturing.
This type of marketing relates to a marketing methodology which is used to attract, engage, and delight customers at every stage of the buyer's journey. In fact, every digital marketing tactic can be used throughout an inbound marketing strategy, so that a type of customer experience can be created to work with the customer and not opposed to them. Some of the standard examples of inbound marketing as opposed to traditional marketing: