Believe it or not, most businesses do not think about incorporating SEO (Search Engine
Optimization) into their website development project, until the designing has been
completed. However, since a
business’ website forms the core of their marketing strategy, it
is impertinent to think SEO even before a project begins.
SEO, as we all know, is the method of enhancing a website, offering it better chances to
rank better on search engines. Yet, many people still do not understand, when it comes to
SEO, that the goal is not just to create a perfect site, but also to build one that matches its
Stressing on the importance of SEO in website development, there are many ways other
than content to incorporate it. To ensure that you are using these tactics correctly when
working on your website development, here are some tips to follow.
Tips to correctly incorporate SEO into Website Development
Integrate SEO into images:
It’s not enough to only optimize your text for SEO. You also need to do the same for
your images as well. Hence, always ensure that all of your image alt attributes are
descriptive and 100% W3C-compliant.
Most of the times, many only comply with this requirement by adding just any text, which is inaccurate and ineffective. The way that image alt attributes work is by when search engines read them and take them into consideration to determine the relevancy of the page as compared to the keywords searched by a user on search engines.
Image alt attributes are also used to rank image-based search engines like Google Images and to help users, who are unable to see images, to identify it.
Incorporate social media into the website design:
You might not know it but search engines value social media just as much as your customers do. By incorporating social media elements into your website development design you can help it to rank better on search engines. So, when designing your
website, keep in mind to include your social media icons for all of your social media
accounts like Facebook, LinkedIn, Twitter and others. By doing so, not only will you
rank your site more highly among search engines, but you will also pass on a
message to your potential customers that your company is amiable.
Ensure the website design is convenient for users:
Your conversion rates and ranking on search engines will be affected if you do not
make your website completely accessible to users. That is why you must ensure that
your website is viewable on all web browsers, otherwise, all your visitors will exit your
site. This will result in abandoned carts or services, giving more leeway to your
Additionally, if your website loads slowly or is difficult to navigate, it will rank lower
with search engines. Hence, ensure that your website looks right and loads properly
on all web browsers and devices.
Make your site navigation search engine friendly:
Most businesses emphasize less on a website’s user experience (UX). This happens
mostly because they tend to overlook the connection between navigation and search
optimization. Hence, the potential benefits that can be reaped are mostly missed out
Making navigation easy for your users is not a complicated process and can be done
by just following three basic rules. To achieve both user experience and SEO here is
what you can do.
Keep the websites navigation clear.
Keep the website’s navigation consistent.<
Keep the navigation simple.
Use content that is readable by search engine spiders:
If you ever have ever wondered how search engines carry out three primary
functions to rank your website on search engines. These are:
involves searching the Internet for content looking over the
code/content for each URL found online.
involves the storage and organization of content that is found during
the crawling process, after which it’s in the running to be displayed as a result
of relevant queries.
this involves providing the pieces of content to users who look for
queries on search engines, in an order of most relevant to least relevant.
Hence, when businesses are looking forward to designing a website, good structure for content should be taken into account. Websites that have scanty content usually struggle coming up in the search results. In most cases, this can be avoided if the design stages are properly planned.
Use header tags properly:
Use header tags wisely within your web page content since they can offer search
engines with information on the structure of the HTML document. Header tags are
HTML elements that are used to assign headings on your webpage. The main
header tag, called an H1, is typically reserved for the title of the page.
Although what you choose to put in your header tags can be used by search engines to evaluate and rank your page, it’s important to avoid inflating their importance.
Header tags are one among many on-page SEO factors and typically would not move the needle like quality backlinks and content would so focus on your site visitors when crafting your headings.